During my business and academic career I have developed a keen interest in the process of strategy formulation in international companies.

As a New Zealand dairy farmer and shareholder of dairy cooperative Fonterra I have, in first instance, applied that knowledge to that company’s strategy.

This website serves as an example of my approach to strategy formulation and strategic decision making.

 

 

 Strategic management is the art of anticipating the long-term
consequences of current events and acting in accordance.